Em reid

This bottle is designed as a proposal for a Californian sauvignon blanc bottle. The laser-cut vinyl design was created with California’s state bird, the quail, in mind in order to evoke a feeling of familiarity with its Californian consumers.

The National Gallery of Art’s “By the Light of the Silvery Moon” exhibit features over a decade of lunar photography. This is a proposed packaging design for a chocolate bar which would appear in the exhibit gift shop. The bar echoes the work of featured artist Charles Le Morvan, the first person to propose a grid system to map the moon’s surface, as well the the grid photography taken by Apollo 11.

This book is centered around the relationship between feminism and grunge culture. My goal was to give the women of grunge the platform that they weren’t given at the time they emerged. The project is presented as 100-page book, involving a curation of photos, illustrations, and written information to further explore the synthesis of these two things.

I’ve also designed a set of merchandise that can be purchased at this curation – merchandise which translates the themes and ideas into something that can be worn/recognized in daily life.

A series of interstitial videos created for “Purchase Presents”, a video series by SUNY Purchase showcasing the various visiting artists, on-campus events, and other features offered at Purchase College. This was a collaborative concept with visual editing and typography done by me.

Badać, meaning traveller in Polish, was the perfect name for this vodka meant to appeal to outdoorsy young adults. Poland’s national tree is featured as a silhouette, and information about the emergence of the brand in Lublin can be found on the back of the bottle.